Citation building is the foundation of any great local search marketing strategy, and since local search marketing is our kind, we decided to introduce you to our best citation building secrets.
let’s get started.
Warning: This is a long post.
Introduction to Citation Building
The general thing about local SEO citation creation and local search success is that you just need to state where your business is located, business hours and phone numbers, etc.
But how do you make a clear statement in search engines so that your business shows up in local searches??
And why should you? You’re feeding customers, not search engines, right? Well, yes and no. While customers are your priority, people are now looking for local businesses online. (Citation building)
Don’t take my word for it. Extensive research on local search has already been done by Google and Ipsos. Here’s how local search can affect your business:
88% of consumers use their mobile device to search local information 56 percent of ongoing searches have a local purpose Conversions more than double after local search (compared to searches without local purpose)
All you have to do is
Well, citations help you make up the specifications. A type attribute is important; Google’s local search documentation states that it is one of the top reasons for determining local rankings.
Dominance refers to how well-known your business is online and how much information Google can find about your business on the web.
This information includes links, articles, and anything you’re looking for in your search engine directory — or citation information about your business — and Google, Yahoo, and Bing can all use this information to list your business in local searches. do for. (Citation building)
In addition, citations account for about 13% of how search engines like Google will rank your business in local searches, which search engines like Google cited as one of the top four reasons to rank your business in local searches. We do.
For more on this, see our blog post: How do businesses rank in local searches? However, let’s talk about what a local SEO citation is.
What are citations for local SEO? (Citation building)
Local search marketing citations include references to your business on other websites.
If your business is listed on Yellowpages.com, it will be treated as a Citation building. It similarly goes to a blog post or online newspaper article mentioning your business.
Citations are important to local businesses because they send signals that tell search engines they can trust your business.
Search engines like Google and Bing use citation information to list your business in search results because citation creation is essential for small businesses searching in local searches.
And we make sure you’re looking for your business. In order to appear in local searches, you must make sure that the search engines have the necessary information about your business so that they can display that information to all consumers who perform local searches. (Citation building)
How do you do this?
This is where citation creation for local SEO comes in.
What is citation building?
Citation creation is the process of sending consistent, accurate, and relevant information about your business to listed directories so that search engines and customers know when, how, and where to find your local business.
You can also think of citation building as the equivalent of link building.
When web crawlers find a link back to your business website, they know it’s trustworthy.
The same goes for citations. If web crawlers list your business in important directory listings, they know they should trust your business.
Why do you need to create citations?
Think of citation building as building your business’s online credibility.
As we mentioned, citations are important to search engines because they tell search engines that your business is safe to trust. (Citation building)
But citations are also good for customers as customers search directory listings for local businesses.
Think of it this way: If a customer is looking for a car dealership, they can go to cars.com or Dealers.com to find it.
Your business needs to be listed in that relevant directory for consumers to find.
And search engines look at these citations to make sure they display accurate information about your business when consumers search for you. (Citation building)
It is important to have this information uniform across all directories so that customers can get accurate information about your business.
What are citations in marketing?
Simply put, citations refer to an organization around the web. These references are not link-based in any way.
These are purely textual references, containing the physical address and telephone number of an organization.
Listed with citations including business addresses and phone numbers.
Local search is very important if you need a refresher:
Fifty percent of customers who perform local searches on a smartphone go to a store within 24 hours 54 percent of Americans have replaced the local search for phone books
So, consumers are searching, but what are they searching for about your business?
Catch up with all of this here. When search engines look for praise for your business, they’ll receive citations for what they show up about your business in searches.
The information is true or false whether it is true. (Citation building)
If you’ve ever moved or changed a phone number, that conflicting information may still extend to older citations.
Your business may always have the same address and phone number, but there are small things (like missing or incorrect placement in your business name) that can cause your citations to be inaccurate. (Citation building)
Another reason citations are important is that your business is probably already listed in various directories, even if you haven’t listed it.
However, there is a very good chance that the information will be inaccurate which could again confuse customers or cause them to lose their trust in your business.
In fact, a recent study found that unmanaged lists can change your information many, many times a year.
Think of it this way: If you own a local coffee shop, the customer might be searching for a “coffee shop” + location.
If the search engine displays two results for your business location, each result with a different set of business times, the customer is likely to move on to the next competitor in the search results.
Oh, and did I mention that your lack of consistency with your citation information can lower your local search rankings?
Before we start creating citations, let’s talk about how you can create citations online.
Types of Local SEO citations.
As we mentioned earlier, there are different ways to refer your business online and there are different types of citations.
But before we get into that, let’s talk about what information is commonly found in a small business’s local citations.
Structured and Unstructured Citations
In most citations, you’ll see the business name, phone number (in most cases).
If your business is listed in a local directory, this is (hopefully) minimal information about your business.
However, most structured citations will contain the NAP of your business. You have to take care of NAP as it is your business information like name, address, phone number, etc.
We make sure to add a consistent, accurate NAP when we send claims and citation information to your business pages. (Citation building)
We’ll move on to the importance of consistency for this information later, but know that it’s most important to have consistent NAPs across the web.
Otherwise, you may receive duplicate lists or lists containing incorrect, incomplete, or inconsistent information for your business. (Citation building)
This will undermine consumer confidence because customers aren’t sure which number to call or which address is the right one (or even if your business is open) if they want to see your local business.
However, you should be aware of the types of citations.
The two main types of citations are structured citations and non-structured citations.
A structured citation is a citation that you search for in a directory or website where you can often change the information in the citation.
For example, when you set up a Yelp page, it will ask you for your business name, address, phone number, hours, etc.
Mention your business name with very few unused structures.
They may also include your location and/or phone number. Websites that do not function as structured directories display unused structures.
For example, if a blogger or online newspaper article mentions your business, the article may contain an unsafe citation.
This is where you have to create local SEO citations
There are different types of citations and different types of websites where those citations are available.
And, if you’re looking to start a list of important websites with citations, this is a good place to start because the four major data aggregators feed the information to the listed directories and search engines like Google and Bing.
Also, note that these collectors are not actually citation sources, but they will help you send citation information.
You should read: valuable Secret: Why Seo Is Important actually
Always try to optimize and build pages related to your business on Google My Business, Yelp, FB, and Bing.
Bing has a great resource on how to optimize your Bing locations for business listings.
Check if you are just getting started with local search marketing.
How to Build Local SEO Citations
Clear your existing citations before you start creating new citations.
To find out where your business listing is, search your business name and phone number citations, such as “Business Name” “(xxx) xxx-XXXX”.
Once you have received these citations, you will need to claim any of your business pages and edit the information to make sure it is relevant.
And if your business phone number has ever changed, or if you have more than one phone number, you can simply search for your business name (or business name and that old phone number) and go through those search results. Can work to find and clear the search. your list.
If you want to see what your citations say about your business, Google has a tool that shows you how your business appears in searches.
Another thing to remember with citations is to be careful about your address.
There are several ways to list business addresses in a local directory. 101 Main St. vs. 101 Main Street Folk Think. (Citation building)
You’ll want to make sure that the address you’re using in the lists is not only accurate but consistent between lists.
Search engines and directories are pretty smart and they can probably tell the difference between “street,” “stand.” and “stand”.
However, you publish a single nap to the lists – but just be safe.
We’ve already mentioned claim pages on sites like Yelp or Google My Business, but you’ll want to customize your listing as well.
Do not add an empty minimum to the search.
Add enough information for customers to understand what your business is doing. Add a description of your business and some photos.
And keep in mind that most of these sites let users review your business, so you should keep an eye on those reviews as well.
Respond to negative reviews and try to fix things for the reviewer.
Is not to be found. Always try to update your business and provide pleasant service to your customer.
Even if you don’t show up properly in local searches, unanswered negative reviews can be extremely damaging to a small business.
Be sure to answer negative and try to correct it for the reviewer. And do not forget that you need to constantly review.
Check out this post to know more about the importance of online reviews.
Our digital marketing strategists update pages like Google+ from time to time so search engines can see that your business is active without specifying.
So what about building new citations?
Now that you’ve claimed business pages and fixed any incorrect listings you found, it’s time to start creating new citations. (citation building)
To create a brand new citation, you can always start with the data collection list we mentioned earlier.
Alternatively, you can search industry-specific or location-specific directories, or search your competitors to find out which report sources list their business.
Here are a number of resources for finding the best sources of encouragement by industry or city.
Here is a list of citations to sources by city.
and citation sources list by industry.
But before you nudge your business into every directory, remember that some are going to be more valuable than others.
Plus, while you want customers to be able to find you in any directory they’re using to search, you probably don’t have time to build citations in every directory.
Your citations should be of quality over quantity. Make sure your business is listed on notable websites rather than in huge amounts of citations.
That’s why customers use you to access the most common sites.
If your business page isn’t optimized with photos and accurate, up-to-date information, you’re losing out on potential customers.
Your Citation Building Checklist
Find the right address for your business. Check with the USPS to see how your address is listed.
Save this information in a spreadsheet or Word document to reduce errors and make citation creation easier. (Citation building)
Updating the system is very easy, just copy/paste the information into the directory.
Search your business on Google to find your current citations.
Clear existing citations before you start creating new citations.
Start building new citations, but be qualified! Don’t just add one citation to each site out there. Visit the important sites and data aggregators we have mentioned.
Optimize your business listing. Whenever possible, add photos, business information, and sections.
Be sure to find and respond to reviews and keep the list updated. Keep track of your citations.
You can’t just create a citation once, because a new blink error could mean incorrect information somewhere on your list.
And you don’t want customers to see false information about your business.
And remember, citation creation is a small piece of the local search marketing puzzle, but it is an important part. (Citation building)
If you want to find your business online, clear your citations and make sure your business is listed in that important directory.
SEO-related post: You can read it here.